Adelaide is in the midst of a battle for its soul, as a proposed Tesla factory sparks deep divisions within the community, pitting economic development against environmental and ideological concerns. The Marion city council’s approval of the project has only further intensified these divisions, setting the stage for a prolonged and heated conflict.
The public outcry against the proposed Tesla showroom and battery recycling and repurposing factory was profound. An astonishing 95% of nearly 1,000 submissions to the council opposed the development, with many explicitly citing “anti-Tesla and anti-Elon Musk sentiment.” This clearly demonstrates the ideological battle being fought on a local level.
In the face of this strong and widespread dissent, the Marion city council chose to prioritize the economic benefits of the development, including the creation of 100 jobs and a multi-million dollar injection into the local economy. Mayor Kris Hanna underscored this point, suggesting that blocking the project locally would merely shift Tesla’s operations elsewhere.
The focus of the protest now shifts to the state government, which will have the final say on the development. “Trees not Teslas” is determined to continue its fight, arguing that the council’s decision undermines the democratic process. This ongoing struggle in South Australia reflects a growing global trend of communities pushing back against corporate developments tied to controversial figures.