Apple’s “awe-dropping” event provided a complete picture of its product family for the upcoming year, revealing a suite of devices designed to work in concert. The launch was headlined by the new iPhone 17 lineup, but was supported by crucial updates to its popular wearables and accessories.
Smartphones: The iPhone 17 family is the core. It includes a standard model, high-end Pro and Pro Max versions, and the all-new, ultra-thin iPhone Air. Key upgrades across the line include faster processors, better batteries, more storage, and a new dual-filming camera mode. The iPhone Air starts at $999.
Audio: The AirPods Pro 3 lead the audio category. At $249, they introduce a powerful live translation feature, bringing a new level of utility to the earbuds. They also boast improved noise cancellation and a more customizable fit with five ear-tip sizes.
Wearables: The Apple Watch Series 11 deepens the focus on health. The new lineup, which includes updated Ultra and SE models, adds alerts for potential hypertension and enhanced sleep tracking. It solidifies the watch’s role as a personal wellness device.
Together, these products form a powerful, interconnected ecosystem. With availability for all new devices starting on September 19, Apple has presented a cohesive and compelling vision for its hardware future.